65% of businesses say generating traffic and leads is their main marketing challenge. 80% of new leads never become sales.

A successful landlord has to treat their investment like a business. That means finding ways to turn potential tenants from leads reading their listings into renters.

Read on to learn how to market Nashville homes for rent.

Know Your Area and Audience

Do your research before purchasing property to find the best places to invest in Nashville. Where do people want to work and play? What's the average rent there?

Look into who's renting there as well. What's their average age, family size, and the size of the rental property they're looking for?

Use Online Platforms

Use online listing platforms and social media to show off your property in its best light.

Create an attractive listing. It should include all the basic details, including:

• Rent
• Square footage
• Number of bedrooms and bathrooms
• Features and amenities

Include a USP or unique selling point. Tell the prospective tenant what makes your property better than all the others in your area.

Visuals are just as important as the text. Invest in professional photos that show the beauty in and around the property.

Monitor how your ads are doing. Is the user experience on your website hindering listings there? How many visitors click on your listings on other platforms? This helps you create the best marketing strategy.

Create FUll Ad Distribution

Don't rely solely on the internet to get your property seen. There's still value in print marketing.

Put up for rent signs around the area. You can also ask for space on local bulletin boards and other high-traffic areas.

Use Networking and Referrals

Word-of-mouth is one of the most powerful tools for marketing any goods or service, including homes for rent.

Talk to real estate agents, property managers, and other industry professionals. They can recommend your property to their clients.

Existing or past tenants are another helpful resource for finding renters. Offering a referral program encourages this word-of-mouth conversation. Give tenants rewards such as rent discounts or gifts if they refer your services.

Hire Property Management

High vacancy rates from failing marketing efforts are only one sign you need property management.

Not all tenants are created equal, and your screening efforts may have failed to keep out problematic ones. You may also be an overwhelmed first-time landlord or struggle to manage a large portfolio of many properties.

A property manager helps with all of these issues. They're experts in creating marketing strategies that fill vacancies and keep tenants. They can also help with other issues such as maintenance and legal compliance.

Who Can Help Market My Nashville Homes For Rent?

Marketing homes for rent starts by knowing your area. Use that to create targeted online and print ads. The final step is a network of friends and professionals, including property managers.

Evernest is a growing property management company. We now manage over 16,000 properties for over 6,000 owners.

We got this client base by sticking to values of honesty and hard work. We're never afraid to put in the work to complete the daily management of your property. Contact us today.